Free Product as a Complement or Substitute for a Purchased Product – Does it Matter

Product Positioning as a Moderator for Halal Cosmetic Purchase Intention

Consumers have been spoiled by the quality of Halal products available on the market. However, existing literature has lacked recognition for consumer Halal cosmetic products. Therefore, this study enhances the body of knowledge about consumer attitude and intention to purchase Halal cosmetic products. Specifically, this article will discuss the moderating effect positioning has on attitude wit...

On the Nilpotent Multiplier of a Free Product

Pre-Noun Modifiers as a Means to Describe Product Characteristics

The article deals with the characteristics of noun phrases functioning in pre-position. Pre-noun modifiers, or attributive modifiers, are among the high-capacity structures in the contemporary English language, as they enable to devoid of prepositions and to describe objects in a laconic way. The goal of this research was to analyze the way scholars interpret this linguistic structure today, as...

Soybeans or soymilk: does it make a difference for cardiovascular protection? Does it even matter?

The effect of dietary soy on cardiovascular disease risk factors has been a topic of intense scientific and public interest over the past 10 or more years—a topic that was brought to the forefront by Anderson’s 1995 meta-analysis that highlighted clinical studies from the previous 20 y (1). The originally reported magnitude of the hypocholesterolemic effect of soy protein (9.3% decrease in tota...

The Technical Parameters of the Creation Process for Kayak Paddles as a Sport Product

Background. Considering that a person's physical and psychological possibilities are not limitless, the technical means used by athletes are of great importance. In order to achieve high results in the kayak sprint competition, users-athletes orient to the highest quality products; therefore, a significant task falls to their manufacturers to analyze the competitors' products, evaluate users' n...